NEWS: Roose unveils Nickelodeon link-up for Nestle Fox drive

A runaway tongue and a weekly tie-up with the children’s channel, Nickelodeon, feature in this summer’s campaign by Nestle Fox for its Willy Wonka range of children’s sweets.

A runaway tongue and a weekly tie-up with the children’s channel,

Nickelodeon, feature in this summer’s campaign by Nestle Fox for its

Willy Wonka range of children’s sweets.



The campaign introduces Britain’s first fizzy-drink boiled sweet called

Fizzy Jerkz, which joins Neon Nerds and Super Sour Dweebs in the Willy

Wonka stable of brands.



Roose and Partners has created a 20-second commercial for the launch of

Fizzy Jerkz, using Monty Python-style collage animation. It continues

the runaway tongue theme used to launch Dweebs and Nerds last year.



The spot opens with an elderly man trying a sweet from a tube of Fizzy

Jerkz, which has immediate and startling effects. His eyes start to spin

and his head explodes, and finally his tongue declares it has had

enough, and leaps out of his mouth in an abseiling-type dive.



The tongue survives his jump only to be hit by a falling packet of Fizzy

Jerkz, as the endline appears: ‘Too much for a tongue to take.’



Roose was responsible for media planning as well as the creative. The

campaign is due to break on Saturday 25 May and will cover Dweebs and

Nerds as well as Fizzy Jerkz. The Fizzy Jerkz commercial was written by

Neil Chappell and art directed by Philip Gooch. It was directed by

Gethyn Davies at Hibbert Ralph.



Ads will appear on GMTV and satellite stations, such as Sky, the Cartoon

Network and Nickelodeon. The Nickelodeon commercials will refer viewers

to a Nicktext page where there will be a weekly Willy Wonka competition.

Media buying on the campaign was by J. Walter Thompson.



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