Rules controlling the use of the Royal Family’s pictures in ads are to
be relaxed following the row with the Mirror Group’s Live TV (Campaign,
The Committee on Advertising Practice, which sets the advertising codes
policed by the Advertising Standards Authority, is currently reviewing
the code, and has asked its members for comments on all sections by
1 June. A formal review working party will be set up.
Philip Circus, the legal director of the Institute of Practitioners in
Advertising and its representative on the CAP, called the current
wording of the ASA code ‘intolerable’. He has expressed the IPA’s
sympathy for Young and Rubicam, which created the Live TV ads featuring
the Princess of Wales, the footballer, Paul Gascoigne, and the rugby
player, Will Carling.
The privacy sections of the ASA code contain specific rules regarding
use of the Royal Family. Any advertiser wishing to portray the Royal
Family, or royal emblems, has to consult the Lord Chamberlain’s office,
which currently holds the right of veto.
Caroline Crawford, the ASA director of communications, said: ‘The code
is flexible enough to be changed in the light of current practices.’
Live Issue, p12