NEWS: RSA Films produces latest PPB for Labour

The Labour Party has teamed up with RSA Films for a party political broadcast which urges voters to sack the manager of ‘Britain FC’ - John Major.

The Labour Party has teamed up with RSA Films for a party political

broadcast which urges voters to sack the manager of ‘Britain FC’ - John

Major.



The five-minute film, shown this Wednesday, features a football manager

who cares only about one or two star players as a symbol of a

Conservative Government that is only interested in a few people. The

‘team’ has plummeted down the international league table.



The broadcast consists largely of footage of footballers in training.

After the manager is sacked, a new one comes in, treats all his players

equally and the team’s performance improves. This is a metaphor for Tony

Blair’s vision of a ‘stakeholder economy’, in which everyone has a

stake.



The endline states bluntly: ‘The Tories are for the few, Labour are for

the many.’



The film was directed by Jon Greenhalgh at RSA, written by Dave Buchanan

and art directed by Mike Hannett of BMP DDB Needham, Labour’s agency.

The production company was brought in by the BMP account director,

Nathan Hodges.



In the run-up to the general election, BMP is ‘shopping around’ for

sympathetic production companies that are prepared to offer their

services at less than commercial rates. Labour Party officials said they

were delighted with RSA’s involvement and hoped to use the company again

in the future.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).