The Labour Party has teamed up with RSA Films for a party political
broadcast which urges voters to sack the manager of ‘Britain FC’ - John
The five-minute film, shown this Wednesday, features a football manager
who cares only about one or two star players as a symbol of a
Conservative Government that is only interested in a few people. The
‘team’ has plummeted down the international league table.
The broadcast consists largely of footage of footballers in training.
After the manager is sacked, a new one comes in, treats all his players
equally and the team’s performance improves. This is a metaphor for Tony
Blair’s vision of a ‘stakeholder economy’, in which everyone has a
The endline states bluntly: ‘The Tories are for the few, Labour are for
The film was directed by Jon Greenhalgh at RSA, written by Dave Buchanan
and art directed by Mike Hannett of BMP DDB Needham, Labour’s agency.
The production company was brought in by the BMP account director,
In the run-up to the general election, BMP is ‘shopping around’ for
sympathetic production companies that are prepared to offer their
services at less than commercial rates. Labour Party officials said they
were delighted with RSA’s involvement and hoped to use the company again
in the future.