NEWS: Saatchi faces fight in Hewlett-Packard regional shoot-out

Saatchi and Saatchi is facing an assault on its dollars 130 million global Hewlett-Packard advertising account, as the computer giant reviews two key parts of the business.

Saatchi and Saatchi is facing an assault on its dollars 130 million

global Hewlett-Packard advertising account, as the computer giant

reviews two key parts of the business.



Hewlett is known to have been dissatisfied with aspects of Saatchis’

work. However, Roger Wilson, Hewlett’s director of corporate

communications, said the reviews - one in Europe and one in the US - in

no way affected Saatchis’ hold on the core business.



Wilson said: ‘This review has been driven by the need to take a fresh

look at other agencies and whether they can offer more speed and

responsiveness.’



In Europe, the company is conducting pitches for its dollars 10 million

personal computer tactical account. Saatchis, however, will retain the

PC branding account. The company is speaking to five agencies, including

Saatchis.



Derek Bowden, Saatchis’ chief executive officer, Europe, Middle East and

Africa, said: ‘It’s always worrying when a client reviews any part of

your account. This is a new piece of business - but it would be nice to

be given that without a pitch.’



In the US, meanwhile, Hewlett is reviewing its dollars 40 million ‘hard

copy’ account.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).