NEWS: Saatchi set to drop Fuji to scoop dollars 65m global Kodak work

Saatchi and Saatchi has secured its biggest new-business coup since the ousting of Maurice Saatchi by winning the estimated dollars 65 million global consolidation of Kodak’s professional and printing businesses.

Saatchi and Saatchi has secured its biggest new-business coup since the

ousting of Maurice Saatchi by winning the estimated dollars 65 million

global consolidation of Kodak’s professional and printing businesses.



The appointment will force Saatchis to resign its conflicting dollars 10

million Fuji account. ‘We will have to resign Fuji any day now,’ Derek

Bowden, chief executive of Saatchi and Saatchi Europe, said.



The win follows Kodak’s recent decision to align its consumer business

globally into J. Walter Thompson and Ogilvy and Mather and out of Young

and Rubicam (Campaign, 23 February).



Carl Gustin, Kodak’s senior vice-president for marketing, commented: ‘We

are focusing all of our energy and resources on one global brand.’



The Kodak prize will go into Saatchi and Saatchi Business

Communications, its global business-to-business network. It is currently

held by over 30 separate agencies.



John Fitzgerald, the president of Saatchi and Saatchi Advertising

Worldwide, said: ‘Kodak’s decision validates our own vision of creating

successful partnerships between the world’s great brands and a great

global communications team.’



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