Saatchi and Saatchi has secured its biggest new-business coup since the
ousting of Maurice Saatchi by winning the estimated dollars 65 million
global consolidation of Kodak’s professional and printing businesses.
The appointment will force Saatchis to resign its conflicting dollars 10
million Fuji account. ‘We will have to resign Fuji any day now,’ Derek
Bowden, chief executive of Saatchi and Saatchi Europe, said.
The win follows Kodak’s recent decision to align its consumer business
globally into J. Walter Thompson and Ogilvy and Mather and out of Young
and Rubicam (Campaign, 23 February).
Carl Gustin, Kodak’s senior vice-president for marketing, commented: ‘We
are focusing all of our energy and resources on one global brand.’
The Kodak prize will go into Saatchi and Saatchi Business
Communications, its global business-to-business network. It is currently
held by over 30 separate agencies.
John Fitzgerald, the president of Saatchi and Saatchi Advertising
Worldwide, said: ‘Kodak’s decision validates our own vision of creating
successful partnerships between the world’s great brands and a great
global communications team.’