NEWS: Saatchi set to drop Lanson as result of Moet account coup

Saatchi and Saatchi has won the pounds 1 million Moet et Chandon UK account from Bartle Bogle Hegarty.

Saatchi and Saatchi has won the pounds 1 million Moet et Chandon UK

account from Bartle Bogle Hegarty.



The appointment forces Saatchis to resign its conflicting Lanson

business, which it has held for eight years. Adam Crozier, joint chief

executive of Saatchis, said: ‘Lanson is a valued client, but we will be

resigning the business soon.’



The win follows Moet’s decision to seek a pan-European agency and marks

the end of BBH’s two-year hold on the account.



BBH has not produced work for Moet since 1995, when a former Procter and

Gamble marketing man, Didier Suberbier, took over the brand’s

advertising and gave Moet’s French management more control over the

development of the UK advertising.



Barry Thompson, the director of Moet et Chandon’s brand marketing, said:

‘BBH set the gold standard for us, but we respect the centralised

approach.’



Steve Kershaw, a BBH management representative, said: ‘We stopped

working with Moet late in 1995 on instructions from the company’s

headquarters in Paris.’



In April 1995, BBH’s press campaign won the National Newspaper Campaign

Advertising award for best colour ad.



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