NEWS: Saatchi and Zenith shrug off losses to head Top 300 table

Saatchi and Saatchi has maintained its number one position in Campaign’s annual survey of the top advertising agencies in Britain.

Saatchi and Saatchi has maintained its number one position in Campaign’s

annual survey of the top advertising agencies in Britain.



This year’s table, based on Register-MEAL figures for 1995, shows

Saatchis at number one despite recording a 12 per cent drop in billings

since 1994. J. Walter Thompson moved from third position in 1994 to

number two for 1995, with a six per cent increase in billings, while

Ogilvy and Mather moves up one place to number three with a 7 per cent

billings increase. Abbott Mead Vickers BBDO is fourth, failing to repeat

1994’s success of taking second place, with no recorded percentage

change in billings from 1994.



Arc Advertising, WWAV Rapp Collins, M&C Saatchi and St Luke’s are the

new entries in the Top 30 table. M&C Saatchi stormed into the league

table at number 20 with Register-MEAL billings of pounds 65 million.



Zenith Media, TMD Carat and BMP DDB Needham remain first, second and

third in the Top 50 media shops table.



For the first time, Campaign is publishing a table of the top 20

business-to-business agencies, a joint project with the Association of

Business to Business agencies.



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