NEWS: Saatchis poised to net Bhs business

Saatchi and Saatchi looks set to be the victor in the head-to-head pitch against Howell Henry Chaldecott Lury for the pounds 5 million Bhs creative account.

Saatchi and Saatchi looks set to be the victor in the head-to-head pitch

against Howell Henry Chaldecott Lury for the pounds 5 million Bhs

creative account.



Saatchis, which pitched last week for the store’s business, has been

asked to produce creative work and a final decision is expected by the

end of this month.



If the Storehouse-owned Bhs business goes to Saatchis, the appointment

could throw up a conflict with the Sears-owned Selfridges account, which

Saatchis won in 1992.



However, Lisa Riley, the Bhs head of sales who replaced the marketing

director, Helena Packshaw, last November, said: ‘Whoever we choose to

work with, we will make sure there is no conflict of interest.

Selfridges is competition to Bhs on Oxford Street, but not elsewhere.’



Riley continued: ‘We’ve always been open about the fact that we’re doing

a full and proper review, but it’s too early to say what’s happening.’



Bhs dropped the ‘Sylvester’ frontman personality from its TV ads in

March 1995 and has adopted the ‘It’s happening at Bhs’ line in its

current work. Commenting on what Bhs is seeking from its advertising,

Riley said: ‘We need to deliver an effective campaign that starts to

move on the understanding of the Bhs core brand values.’



Rupert Howell, the managing partner at HHCL, said: ‘We have presented

Bhs with our recommendations for 1996. We have a very successful track

record with Bhs and have produced great campaigns like ‘Sylvester’.’



The Bhs pounds 5 million media account is also up for review - planning

is currently with Michaelides and Bednash, while buying is with the

Media Business.



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