Saatchi and Saatchi looks set to be the victor in the head-to-head pitch
against Howell Henry Chaldecott Lury for the pounds 5 million Bhs
Saatchis, which pitched last week for the store’s business, has been
asked to produce creative work and a final decision is expected by the
end of this month.
If the Storehouse-owned Bhs business goes to Saatchis, the appointment
could throw up a conflict with the Sears-owned Selfridges account, which
Saatchis won in 1992.
However, Lisa Riley, the Bhs head of sales who replaced the marketing
director, Helena Packshaw, last November, said: ‘Whoever we choose to
work with, we will make sure there is no conflict of interest.
Selfridges is competition to Bhs on Oxford Street, but not elsewhere.’
Riley continued: ‘We’ve always been open about the fact that we’re doing
a full and proper review, but it’s too early to say what’s happening.’
Bhs dropped the ‘Sylvester’ frontman personality from its TV ads in
March 1995 and has adopted the ‘It’s happening at Bhs’ line in its
current work. Commenting on what Bhs is seeking from its advertising,
Riley said: ‘We need to deliver an effective campaign that starts to
move on the understanding of the Bhs core brand values.’
Rupert Howell, the managing partner at HHCL, said: ‘We have presented
Bhs with our recommendations for 1996. We have a very successful track
record with Bhs and have produced great campaigns like ‘Sylvester’.’
The Bhs pounds 5 million media account is also up for review - planning
is currently with Michaelides and Bednash, while buying is with the