NEWS: Saatchis veteran signs to McCann

McCann-Erickson is augmenting its managerial front-line by hiring Rae Burdon, the former Saatchi and Saatchi stalwart, as deputy to Ben Langdon, the agency’s managing director.

McCann-Erickson is augmenting its managerial front-line by hiring Rae

Burdon, the former Saatchi and Saatchi stalwart, as deputy to Ben

Langdon, the agency’s managing director.



The appointment of the former Charlotte Street vice-chairman is one of a

flurry of recent signings by Langdon, who has been in Dublin this week

presenting plans for a radical restructuring of McCanns’ London office

to the network’s bosses.



Burdon, 44, will begin his new job on Monday with a brief to stand in

for Langdon when necessary, help raise standards and take responsibility

for some significant, as yet undisclosed, business.



Langdon said: ‘ I need some help to ensure the core business continues

to develop while we establish new services to meet new needs. Rae is a

grown-up and a good thinker. I’m sure he’ll make a big contribution.’



Burdon said: ‘I’m not one of those people who say you can’t turn McCanns

around. It’s a very good business with a sound revenue stream and a

strong base of happy clients.’



Burdon left Saatchis after 12 years in April without a job to go to,

after rejecting offers of other posts in the network.



‘I got bored with them and they got bored with me,’ he said.



‘I wasn’t learning and growing any more and you can only do that in a

job which is tough. Also, I feel most comfortable in a big operation.’



Burdon began his career at Nestle - a McCanns client - before joining

the then KMP. After a year at the Compton agency in New York he went to

Saatchis, where he built extensive fmcg experience on Procter and

Gamble, Rowntree and Mars. His recent account responsibilities at

Charlotte Street included Hewlett-Packard and Allied Domecq.



Burdon insisted he would have no problem fitting in with Langdon’s

controversial management style.



‘We have different but complementary skills,’ he said. ‘Ben is much more

charming and likeable than I expected.’



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