NEWS: Saatchis victorious in Schweppes Euro pitch

Saatchi and Saatchi has won the pounds 12.5 million review for Schweppes Europe, the soft-drinks arm of Cadbury Schweppes that has been handled by the DDB network for the past four years.

Saatchi and Saatchi has won the pounds 12.5 million review for Schweppes

Europe, the soft-drinks arm of Cadbury Schweppes that has been handled

by the DDB network for the past four years.



The appointment embraces all Schweppes branded products, including the

core mixer drinks, as well as the carbonated fruit drink, Schizan, and

the coffee-flavoured carbonate, Sienna.



Saatchis already handles Oasis, Sunkist and Malvern for Schweppes.



Saatchis beat the incumbent, DDB Needham, as well as Lowe Howard-Spink,

Grey, the Paris-based Louis V and Foote Cone Belding to the business.



In the past, Saatchis has created famous Schweppes advertising,

including pastiche spots starring John Cleese. The Saatchis chairman,

Jennifer Laing, was also responsible for winning the brand for Saatchis

in 1975.



Tamara Ingram, joint chief executive at Saatchis, said: ‘Schweppes is

one of the world’s most famous brands and it is a great privilege to be

working with it again.’



The main thrust of the brief will be to raise awareness of Schweppes,

whose brands vary by market, as a generic soft drink brand across

Europe. Charles Fallon, group director at Saatchis, said: ‘To date,

Schweppes has concentrated on individual products in the UK. Our

strategy will be to position Schweppes as a mainstream brand against

Pepsi, Coke and others.’



Saatchis will report to Dominic Lowe, vice-president marketing for

Schweppes Europe, supported by the brand’s director, Paul Troy. Both are

based in Watford.



Lowe, who says that Schweppes has consistently under-invested in the UK,

remarked: ‘The Schweppes brand is incredibly important to our business

and Saatchis has demonstrated its creative strength to build the brand

across Europe.’



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