Sandy Watson, one of the founding partners of the production company,
Lewin and Watson, is to become M&C Saatchi’s first head of TV.
She will join the agency within the next ten days, almost seven months
after Lewin and Watson shut down and she and her associate, Nick Lewin,
went their separate ways.
Respected as one of the production industry’s best talent spotters,
Watson is expected to concentrate on seeking out bright young directing
talent for M&C Saatchi.
During her time at Lewin and Watson, she launched the directing duo,
Vaughan and Anthea, and produced one of their best known commercials,
‘creek’, for Levi’s in 1994.
Simon Dicketts, the M&C Saatchi joint creative director, said: ‘Sandy
has strong relationships within the business, a feel for what’s going
on, and she can find the young directors we should be working with.’
Watson’s appointment ends the agency’s three-month search for a head of
TV and reflects the growing amount of TV it handles.
She will take over a five-strong department currently being run by the
producer, Bruce McKelvie, in a care-taker capacity.
‘We flirted with a few people before we hired Sandy, but she was the one
we really wanted,’ Dicketts said.
Watson’s career spans Foote Cone Belding, Collett Dickenson Pearce and
the now defunct KMP, where she was head of TV, as well as Lewin and
Watson, which she helped to found 12 years ago.
The company’s work includes several ads in the Prudential’s ‘wannabe’
series and ‘rivets’, Bartle Bogle Hegarty’s debut ad for Levi’s.
After Lewin and Watson closed, Watson spent time travelling and
exploring the possibility of establishing a new company to work with
‘This job not only means I can work with young talent but it also gives
me a seat on the board with a say in what’s going on,’ she said.
Dicketts said: ‘Little more than a year ago we were just a handful of
people working above an estate agency. It was important we waited until
we had sufficient business before signing a head of TV.’