NEWS: Sandy Watson to join M&C Saatchi

Sandy Watson, one of the founding partners of the production company, Lewin and Watson, is to become M&C Saatchi’s first head of TV.

Sandy Watson, one of the founding partners of the production company,

Lewin and Watson, is to become M&C Saatchi’s first head of TV.



She will join the agency within the next ten days, almost seven months

after Lewin and Watson shut down and she and her associate, Nick Lewin,

went their separate ways.



Respected as one of the production industry’s best talent spotters,

Watson is expected to concentrate on seeking out bright young directing

talent for M&C Saatchi.



During her time at Lewin and Watson, she launched the directing duo,

Vaughan and Anthea, and produced one of their best known commercials,

‘creek’, for Levi’s in 1994.



Simon Dicketts, the M&C Saatchi joint creative director, said: ‘Sandy

has strong relationships within the business, a feel for what’s going

on, and she can find the young directors we should be working with.’



Watson’s appointment ends the agency’s three-month search for a head of

TV and reflects the growing amount of TV it handles.



She will take over a five-strong department currently being run by the

producer, Bruce McKelvie, in a care-taker capacity.



‘We flirted with a few people before we hired Sandy, but she was the one

we really wanted,’ Dicketts said.



Watson’s career spans Foote Cone Belding, Collett Dickenson Pearce and

the now defunct KMP, where she was head of TV, as well as Lewin and

Watson, which she helped to found 12 years ago.



The company’s work includes several ads in the Prudential’s ‘wannabe’

series and ‘rivets’, Bartle Bogle Hegarty’s debut ad for Levi’s.



After Lewin and Watson closed, Watson spent time travelling and

exploring the possibility of establishing a new company to work with

young directors.



‘This job not only means I can work with young talent but it also gives

me a seat on the board with a say in what’s going on,’ she said.



Dicketts said: ‘Little more than a year ago we were just a handful of

people working above an estate agency. It was important we waited until

we had sufficient business before signing a head of TV.’



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