NEWS: Scale of pay for JWT chiefs set to reflect quality of ad output

J. Walter Thompson is seeking to boost its creative product worldwide by linking the remuneration of its senior executives directly to an individual agencies’ creative output.

J. Walter Thompson is seeking to boost its creative product worldwide by

linking the remuneration of its senior executives directly to an

individual agencies’ creative output.



Until now, the pay of chief executives, managing directors and creative

directors has been linked to the financial performance of the agency.



The quality of the work will be assessed by a JWT Worldwide group

chaired by Burt Manning, JWT Worldwide’s chairman and chief executive,

Allen Thomas and Jim Patterson, the worldwide creative directors and the

company’s co-presidents, Peter Schweitzer and Chris Jones.



The initiative starts in January 1997 when each agency worldwide submits

a sample of its work from 1996. This will be compared with creative from

the previous year.



Thomas said: ‘It’s easy to assume an improvement in quality is the

responsibility of the creative department. In reality it requires the

enthusiasm and determination of everyone at the top of an agency or

worldwide account.’



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