NEWS: Scotland quits BMP for top new-media slot at the Network

The Network has signed up BMP DDB’s assistant media director, Tania Scotland, who is set to become the agency’s first director of ‘non- traditional media’.

The Network has signed up BMP DDB’s assistant media director, Tania

Scotland, who is set to become the agency’s first director of ‘non-

traditional media’.



Her arrival at the Network also marks the end of a six-month trawl for a

director in charge of the centralised Guinness Brewing account, a role

previously held by Nick Emery, who became the media director on the IBM

business across Europe last year.



Scotland, who leaves BMP after nine years, will split her time equally

between the non-traditional media work and the Guinness account.



As the non-traditional media director, Scotland will head a newly

established group, who’s remit will involve developing programme

sponsorship opportunities, originating advertiser supplied programming

and targeting events. Its creation follows the success of a similar

initiative at the Network’s New York operation, which has a staff of 12

and claimed billings of pounds 25 million.



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