The Network has signed up BMP DDB’s assistant media director, Tania
Scotland, who is set to become the agency’s first director of ‘non-
Her arrival at the Network also marks the end of a six-month trawl for a
director in charge of the centralised Guinness Brewing account, a role
previously held by Nick Emery, who became the media director on the IBM
business across Europe last year.
Scotland, who leaves BMP after nine years, will split her time equally
between the non-traditional media work and the Guinness account.
As the non-traditional media director, Scotland will head a newly
established group, who’s remit will involve developing programme
sponsorship opportunities, originating advertiser supplied programming
and targeting events. Its creation follows the success of a similar
initiative at the Network’s New York operation, which has a staff of 12
and claimed billings of pounds 25 million.