NEWS: The Scotsman returns to TV after five years

The Scotsman newspaper returns to TV advertising for the first time in five years this week with three new spots through the Leith Agency.

The Scotsman newspaper returns to TV advertising for the first time in

five years this week with three new spots through the Leith Agency.



Each film uses the voice of an actor reading from an article in the

Scotsman, while the words themselves are projected across a set that

illustrates the subject of the article.



Michael Gambon delivers a harsh review of a stand-up comedian, while the

words are projected across an empty theatre; and Jane Lapotaire reads

from a piece about the drug habits of the aristocracy, while an image

of a junkie injecting himself with heroin appears on screen.



The third ad has Andrew Sachs reading a piece on homosexual interior

designers, while the words light up across an unusual bathroom.



The ads were directed by Jack Wyper through MTP and conclude with the

line: ‘The Scotsman, writing worth reading.’



Gerry Farrell, the joint creative director of the Leith Agency, said:

‘The creative idea was a simple one, but the strength of the writing

comes through in these ads.’



Jim Seaton, the editor of the Scotsman, added: ‘It is a totally

appropriate message given the investment we have made in the paper.’



The Leith Agency won the pounds 500,000 business in February after a

pitch against Smarts, the Glasgow Agency, and one other. Media is

handled by the Media Business.



The campaign indicates the Scotsman’s intention to square up to its UK

rivals. Its main target is the upmarket readership on the east coast of

Scotland, who are inclined to read UK papers rather than the Scottish

broadsheets.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Stop and stare at what these nine brands did for the eclipse

You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).