The Edinburgh agency, Baillie Marshall, has won first prize in the Royal
Mail ‘Big Ideas’ competition run in conjunction with Campaign.
The national competition invited creative directors at ad agencies to
answer an above-the-line brief for an existing client using below-the-
Baillie Marshall won the prize of two tickets to the Atlanta Olympics
for its Miller Homes campaign, promoting home sales in Beechmount Park,
The winning entry took the form of an invitation to visitors to one of
Miller Homes’ most prestigious town-house developments, with the
headline: ‘We thought as you had dropped by, you might like to stay the
The idea was that potential buyers should stay on in the show home and
get a feel for the house before committing themselves to purchase.
The work was devised by Al Chisholm, the agency’s creative director, and
written by Dawn Kermani.