NEWS: Sheldon runs day-to-day business as Cogent relocates

Philip Sheldon, who built a reputation as one of Britain’s toughest clients when he was the marketing director of Bass, has taken control of day-to-day operations at Cogent.

Philip Sheldon, who built a reputation as one of Britain’s toughest

clients when he was the marketing director of Bass, has taken control of

day-to-day operations at Cogent.



He becomes the joint managing director of the agency in a temporary move

while it consolidates its business after withdrawing from London to its

Birmingham base (Campaign, 19 January).



Under the new arrangement, Sheldon will oversee the management of the

agency while John Wringe, the managing director, concentrates on bedding

down existing clients and new business.



Sheldon, 46, has been working as a consultant to the agency for three

years and last year became the managing director of Cogent Consultants,

which offers strategic and planning advice to advertisers.



Wringe said: ‘Philip will help spread what has become a very heavy

workload and it’s likely he will remain in the job until the end of the

year when we will be back to normal.’



Sheldon played a key role in the bitterly contested 1990 pitch for the

pounds 8 million Carling Black Label business and resigned in protest at

the decision of the Bass senior management to keep the account at WCRS.



Since then, he has worked as advisor to Arc Advertising and at the

Allied Domecq brewery, Ansells, before setting up his own business.



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