NEWS: Shops line up for Woolwich review

The Woolwich Building Society has been holding exploratory talks with agencies amid speculation that it is to conduct a review of its pounds 5 million account next year.

The Woolwich Building Society has been holding exploratory talks with

agencies amid speculation that it is to conduct a review of its pounds 5

million account next year.



The incumbent, Ogilvy and Mather, will be asked to present and is

expected to fight hard to retain the account which it has handled on a

full-service basis for 32 years.



The rethink is part of an ongoing strategy by the Woolwich which reviews

its advertising on a regular basis. However, the issue has been given

greater prominence by the building society’s planned conversion to bank

status in the autumn.



O&M has just unveiled a new TV campaign for the Woolwich - which carries

the famous line, ‘we’re with the Woolwich’ - and is working on

preparations for a pre-conversion campaign to run later this year.



Roger Ham, marketing communications manager at the Woolwich, refused to

say which agencies he had been talking to: ‘It’s hard to look beyond the

middle of next year because of the conversion. As a bank we’ll have

different requirements and we’ll review the situation then. We’ll look

at what other agencies have to offer at that time and I would think O&M

would play a part in that.’



He added that whatever the creative decision, media buying was likely to

remain with the Network.



However, Lynne Peacock, director of operations at the Woolwich, appeared

to quash Ham’s statement when she told Campaign: ‘We do look at the

performance of our agencies on a regular basis, but I have no intention

of reviewing the advertising.’



O&M created the famous ‘we’re with the Woolwich’ slogan in the 70s and

resurrected it last year.



The Woolwich has reviewed its account on a number of occasions in the

past but each time has chosen to keep the bulk of its business with O&M.

The last review was in 1994.



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