NEWS: Simons Palmer unveils Euro 96 electronic ‘update’ site for Nike

Nike is keeping up a strong presence throughout Euro 96 by transmitting live news and comment on the tournament from a specially designed site on the Cromwell Road in London.

Nike is keeping up a strong presence throughout Euro 96 by transmitting

live news and comment on the tournament from a specially designed site

on the Cromwell Road in London.



The six-metre-high electronic screen, located at London’s busiest poster

site, is directly linked to Simons Palmer, Nike’s agency, which has set

up a team to monitor events at Euro 96 and provide instant coverage.



Clare Dobbie, Nike’s advertising manager, said: ‘Nike wants to add to

the public’s enjoyment of the tournament. Hopefully we’ll liven up the

long, slow drive down the Cromwell Road.’



The flag of each nation taking part in the championships forms part of a

backdrop to the sign, and will ‘respond’ to events as they happen by

being raised and lowered to reflect the fortunes of the teams. Once a

team is eliminated from the competition, its country’s flag will be

removed completely.



In a second initiative this week, Simons Palmer is responding to Eric

Cantona’s exclusion from the French team with a giant new poster,

showing the Manchester United player grimacing against the French flag,

and the words: ‘Rebel without a cause.’



Peter Bracegirdle, the account director on Nike at Simons Palmer, said:

‘Cantona’s rebellious nature cost him his place in the French team. This

ad is a recognition of the fact that the British think he ought to be

there.’



Cantona is believed to have been left out of the French squad for a

number of reasons, including calling the national coach a ‘bag of shit’

in a Nike commercial.



Media for Nike is handled by Manning Gottlieb Media.