NEWS: Simons Palmer unveils programme-making venture

Simons Palmer has invested in a newly formed independent programme maker, the Mission, that plans to develop innovative ‘business television’ co-productions between advertisers and broadcasters

Simons Palmer has invested in a newly formed independent programme

maker, the Mission, that plans to develop innovative ‘business

television’ co-productions between advertisers and broadcasters



The Mission, which is half-owned by Simons Palmer and half by its

founding partners, Stephen Colegrave and Joanne Reay, will work with

other agencies and clients, as well as Simons Palmer.



The investment in the Mission is the latest of three new joint ventures

Simons Palmer has recently announced, as revealed in Campaign last month

(Campaign, 8 March ).



The new company claims that, unlike rival outfits that offer sponsorship

and product-placement deals, it is developing genuinely co-funded

programmes for business television.



Colegrave, an ex-Saatchi and Saatchi Prague managing director,

commented: ‘We are not going to broadcasters with finished programmes.

We are co-producing and we are doing it in a way that benefits both

sides.’



He added: ‘Business TV will only work if the projects share a common

interest with the broadcaster.’



Mike Perry, group development director at Simons Palmer, commented:

‘Most sponsorship companies talk to sales houses, whereas the Mission

will be talking directly to commissioning editors.’



Claire Dobbie, the marketing manager at Nike, a major Simons Palmer

client, said: ‘I think the new opportunities offered by the Mission will

be of great interest to companies like Nike, that are always looking for

new communication initiatives.’



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