NEWS: Simons to unveil expansion plans

Simons Palmer Denton Clemmow and Johnson is setting up three pioneering ventures to tackle the key new areas emerging in marketing communications.

Simons Palmer Denton Clemmow and Johnson is setting up three pioneering

ventures to tackle the key new areas emerging in marketing

communications.



The Headlight Research Company will put together panels of opinion

formers that will report on future trends, and the Marketing Multiplier

aims to make advertising and marketing ideas work harder using mainly

unconventional channels.



It is believed that a third initiative will be announced shortly,

involving programme production, but details are still under wraps until

the project is finalised later this month.



The three companies are being set up as joint ventures, and will all be

overseen by Mike Perry, the managing director of Simons Palmer, who

takes on the new role of group development director.



Headlight Research will be based in Oxford, and is billed as a base for

a new wave of consumer research. Perry explained: ‘It is all about

forecasting the future, and finding people who understand the complex

and accelerating changes taking place in all markets.’



The new company will put together ‘visioneer panels’ of leaders in

fields such as fashion, IT, finance and sporting events, to help

give clients an insight into the future.



The Marketing Multiplier is also a joint venture, which will pull in

people from advertising, PR, and ‘guerrilla’ marketing sources, offering

a more creative way to influence consumers and make budgets go further.



All three ventures are initially set up to service Simons Palmer’s

current clients, which include Nike, Sony and News International, but

the companies will also be open to clients from outside the group.



Paul Simons, the agency’s chairman, said: ‘The decision to invest in

these new areas of communications reflects a commitment to finding

cutting edge solutions in a rapidly changing landscape.’



Simons Palmer’s management team will alter to absorb Perry’s move, with

Robert Senior, the client services director, joining the board, and Carl

Johnson, the group managing director, moving up to chief executive.



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