NEWS: Sloggett Films changes name to honour new partners

Sloggett Films, the commercials production company, is repositioning itself and altering its name to incorporate two new partners - the director, Tom Connolly, and the producer, Brock Bogaerde.

Sloggett Films, the commercials production company, is repositioning

itself and altering its name to incorporate two new partners - the

director, Tom Connolly, and the producer, Brock Bogaerde.



The ten-year-old company, which is named after its founder - the

director Richard Sloggett, of Holsten Pils fame - will now be known as

Sloggett Connolly Bogaerde.



Bogaerde said the name change was an important step for the shop, and

would be a more accurate reflection of the company’s talent: ‘We feel

production companies are all about their directors, and we wanted Tom’s

name above the door.’



Bogaerde, who becomes the managing director, joined the company three

years ago from James Garrett and Partners, where he was a producer. He

added: ‘Richard will still be directing here - he’s like an anchor for

all of us.’



Connolly, 29, joined the Sloggetts roster in 1995 having previously

directed ads through the now defunct Swan Films. He is best known for

his Carlsberg Pub Cup vignettes, plus spots for the Midland Bank and the

AA. He has also completed several short films.



At the same time, Sloggetts has promoted its production manager, Sara

Cummins, to producer. Cummins will jointly produce for Richard Sloggett

and Tom Connolly, as will Bogaerde.



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