NEWS: SMI Group appoints McBains director to establish new role

The SMI Group has poached the McBain Noel-Johnson board director, Simon Dodd, to fill the newly created post of client services director.

The SMI Group has poached the McBain Noel-Johnson board director, Simon

Dodd, to fill the newly created post of client services director.



Dodd will report directly to the SMI managing director, Michael Croft.

His role will be to ensure the quality of account handling for the

agency’s 26 clients.



Dodd has been at McBains for six years and is currently responsible for

its pounds 1.5 million BT business.



Although McBains is a subsidiary of the AMV group, the account is run

independent of the core BT business held by Abbott Mead Vickers BBDO.



Dodd, who will join SMI in July, commented: ‘It has a very good

understanding and a successful record in the marketing of hi-tech

products and services.’



Alex Letts, chairman of SMI, commented: ‘In terms of personnel, we are

double the size we were last year and the management team has become

stretched. Simon had some of the best qualifications and references of

anyone we’d come across.’



SMI is a full-service agency that specialises in the expanding new

technology sector. In the past three months, it has recruited heavily

after a number of account wins, including the pounds 20 million pan-

European Olivetti PC account, the Internet access provider, PSINet, and

the giant US software company, Seagate Software.



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