The SMI Group has poached the McBain Noel-Johnson board director, Simon
Dodd, to fill the newly created post of client services director.
Dodd will report directly to the SMI managing director, Michael Croft.
His role will be to ensure the quality of account handling for the
agency’s 26 clients.
Dodd has been at McBains for six years and is currently responsible for
its pounds 1.5 million BT business.
Although McBains is a subsidiary of the AMV group, the account is run
independent of the core BT business held by Abbott Mead Vickers BBDO.
Dodd, who will join SMI in July, commented: ‘It has a very good
understanding and a successful record in the marketing of hi-tech
products and services.’
Alex Letts, chairman of SMI, commented: ‘In terms of personnel, we are
double the size we were last year and the management team has become
stretched. Simon had some of the best qualifications and references of
anyone we’d come across.’
SMI is a full-service agency that specialises in the expanding new
technology sector. In the past three months, it has recruited heavily
after a number of account wins, including the pounds 20 million pan-
European Olivetti PC account, the Internet access provider, PSINet, and
the giant US software company, Seagate Software.