NEWS: Smith Jones names directors to bolster visually led output

Smith Jones Brown and Cassie has expanded its 16-strong directors’ roster by signing up two new directors and a producer.

Smith Jones Brown and Cassie has expanded its 16-strong directors’

roster by signing up two new directors and a producer.



The production company has identified a trend towards more visually led

scripts and is strengthening its capacity to deal with this.



The new recruits include Marcus Adams, a former dancer and pop musician,

who recently made a spot for Maynards Just Fruits through BMP DDB

Needham. He has worked extensively on pop promotions, specialising in

surreal, graphic and tightly-choreographed films.



Smith Jones has also taken on Duncan Robson. He and Adams will be

produced by another recruit, Jo Dickins, who has previously worked at

Hungry Eye and Limelight.



Robson has directed a series of German ads for clients such as Yardley,

German Railways, Seat and Clarins. He is represented by two production

companies in Frankfurt, but is keen to develop his career in the UK

market.



The managing director of Smith Jones, Trevor Evans, said: ‘Agencies are

producing more visually led scripts, so we have been looking for

excellent directors with a strong visual sense and experience of

promotions.’



Dickins, who started her advertising career as Tim Delaney’s secretary

at Leagas Delaney, said: ‘Selling the new directors will be challenging

and exciting. These men have both integrity and talent, and the Smith

Jones name will make it easier to get through agency doors.’



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