NEWS: Sperring takes over as chairman at association of media specialists

The Association of Media and Communications Specialists has appointed Don Sperring as chairman to replace Mike Brodie, who is retiring after a year in the job.

The Association of Media and Communications Specialists has appointed

Don Sperring as chairman to replace Mike Brodie, who is retiring after a

year in the job.



Sperring, the founder and managing director of the 18-month-old

marketing management company, Strategic Media Management, has been asked

to give the body a higher public profile.



Set up in November 1994, Amco was formed out of the Association of Media

Independents after members defected to the Institute of Practitioners in

Advertising’s rival Media Policy Group.



An Amco council member, John Ayling, approached Sperring to take on the

part-time role and said that Sperring would lead it into its second

stage of development.



‘[The first stage] has involved a great deal of behind the scenes work

and setting up the infrastructure to get the association ready for its

next planned stage,’ Ayling said. ‘Don is ideally suited to carrying out

this second stage. He has a great deal of high-level knowledge of major

media issues and has experience of how markets such as the US cope with

greater demands from clients.’



Sperring says he will meet the council members next week, when

priorities will be more clearly established.



Sperring set up his current agency after his bid for a London radio

licence for a planned sports radio station failed. Before that he was a

partner of the media sales company, the Publishing Consultancy, a joint

managing director at Young and Rubicam and a media director at the

agency, Grandfield Rork Collins.



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