The Association of Media and Communications Specialists has appointed
Don Sperring as chairman to replace Mike Brodie, who is retiring after a
year in the job.
Sperring, the founder and managing director of the 18-month-old
marketing management company, Strategic Media Management, has been asked
to give the body a higher public profile.
Set up in November 1994, Amco was formed out of the Association of Media
Independents after members defected to the Institute of Practitioners in
Advertising’s rival Media Policy Group.
An Amco council member, John Ayling, approached Sperring to take on the
part-time role and said that Sperring would lead it into its second
stage of development.
‘[The first stage] has involved a great deal of behind the scenes work
and setting up the infrastructure to get the association ready for its
next planned stage,’ Ayling said. ‘Don is ideally suited to carrying out
this second stage. He has a great deal of high-level knowledge of major
media issues and has experience of how markets such as the US cope with
greater demands from clients.’
Sperring says he will meet the council members next week, when
priorities will be more clearly established.
Sperring set up his current agency after his bid for a London radio
licence for a planned sports radio station failed. Before that he was a
partner of the media sales company, the Publishing Consultancy, a joint
managing director at Young and Rubicam and a media director at the
agency, Grandfield Rork Collins.