Peperami, the spicy sausage snack famous for its anarchic advertising,
is launching its own fragrance to capitalise on romantic gift-buying in
the run-up to Valentine’s day next week.
The mock fragrance, called Pi, is being supported by a heavyweight TV
campaign through Peperami’s ad agency, Ammirati Puris Lintas.
Peperami is billing its fragrance as ‘a delightful blend of robust
porcine top notes and appetising eau d’kebab with a fatty, slightly
APL’s 30-second ad breaks this week on national TV. The spot, called
‘touch’, features a glamorous bejewelled model writhing on a satin
covered chair. ‘Feel me,’ she whispers suggestively, ‘touch me, eat me’.
She opens a green perfume box and smells the scent inside, as a male
voiceover proclaims: ‘Ah, the scent of the animal.’ Clearly sniffing
something pretty foul, she shuts the box and exclaims: ‘Stone me’ in
less than refined tones.
We hear the Peperami animal laughing maniacally as a pack shot appears
on the screen. The bottle of Pi moves aggressively as though the lunatic
Peperami sausage is trapped inside. Viewers are then invited to call a
telephone number and order a bottle of Pi at pounds 4.99 for a 9ml
bottle, promoted as the ‘ideal’ Valentine’s gift.
‘Touch’ was written by the APL copywriter, Steve Meredith, and his art
director, Ray Brennan. The film was directed by Ken Lidster through
Eclipse. It stars Laura Berkeley from the Storm model agency.