NEWS: St Luke’s names top creative duo

Kate Stanners and Tim Hearn, the creative duo behind the Cadbury’s Flake ‘girl in the bath’ ad, are quitting Bates Dorland to become joint creative directors of St Luke’s.

Kate Stanners and Tim Hearn, the creative duo behind the Cadbury’s Flake

‘girl in the bath’ ad, are quitting Bates Dorland to become joint

creative directors of St Luke’s.



Stanners and Hearn will work alongside the existing joint creative

directors, David Buonaguidi and Naresh Ramchandani, as equals, initially

handling the pounds 6 million Eurostar account as well as focusing on

new business.



The move will effectively carve up responsibilities between the two sets

of creative directors according to which accounts they handle. Neither

pair will have a team of staff specific to them.



Buonaguidi and Ramchandani explained that they had been trying to hire

the award-winning duo for the past 18 months. ‘They know how to be

pragmatic and co-operative as well as creative and original,’

Ramchandani said.



Buonaguidi added that the decision to share their creative director

roles with the newcomers was aimed at ensuring that the agency’s

expansion did not lower creative standards or drive existing creatives

into the ground.



‘We’ve always been a creative-development intensive agency, and that

places a lot of emphasis on hands-on creative direction. We’ve realised

that it’s something we shouldn’t dilute: it keeps creative standards

high.’



Stanners, an art director, and Hearn, a copywriter, joined Dorlands in

1993, after six years at GGT. They first worked together more than eight

years ago at the Brompton Agency.



Stanners, 33, and 31-year-old Hearn have picked up numerous BTAA and

Campaign awards during their career together, notably for their work

with Jeff Goldblum on Holsten Pils. Other well-known creations have

included the ‘extra sensory perfection’ campaign for Grolsch, and the

Access ‘does you does, does you don’t’ campaign.



Stanners said she and Hearn had known Ramchandani and Buonaguidi for

some time: ‘We have huge respect for David and Naresh, and when we went

to see them it was like going home - small, vibrant and enthusiastic.’



‘We didn’t really intend to leave Dorlands - it’s fabulous here. But the

way St Luke’s works is the way we work.’



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