Kate Stanners and Tim Hearn, the creative duo behind the Cadbury’s Flake
‘girl in the bath’ ad, are quitting Bates Dorland to become joint
creative directors of St Luke’s.
Stanners and Hearn will work alongside the existing joint creative
directors, David Buonaguidi and Naresh Ramchandani, as equals, initially
handling the pounds 6 million Eurostar account as well as focusing on
The move will effectively carve up responsibilities between the two sets
of creative directors according to which accounts they handle. Neither
pair will have a team of staff specific to them.
Buonaguidi and Ramchandani explained that they had been trying to hire
the award-winning duo for the past 18 months. ‘They know how to be
pragmatic and co-operative as well as creative and original,’
Buonaguidi added that the decision to share their creative director
roles with the newcomers was aimed at ensuring that the agency’s
expansion did not lower creative standards or drive existing creatives
into the ground.
‘We’ve always been a creative-development intensive agency, and that
places a lot of emphasis on hands-on creative direction. We’ve realised
that it’s something we shouldn’t dilute: it keeps creative standards
Stanners, an art director, and Hearn, a copywriter, joined Dorlands in
1993, after six years at GGT. They first worked together more than eight
years ago at the Brompton Agency.
Stanners, 33, and 31-year-old Hearn have picked up numerous BTAA and
Campaign awards during their career together, notably for their work
with Jeff Goldblum on Holsten Pils. Other well-known creations have
included the ‘extra sensory perfection’ campaign for Grolsch, and the
Access ‘does you does, does you don’t’ campaign.
Stanners said she and Hearn had known Ramchandani and Buonaguidi for
some time: ‘We have huge respect for David and Naresh, and when we went
to see them it was like going home - small, vibrant and enthusiastic.’
‘We didn’t really intend to leave Dorlands - it’s fabulous here. But the
way St Luke’s works is the way we work.’