NEWS: St Luke’s organises new subsidiary for ‘moonlighting’ staff

St Luke’s has set up a subsidiary to deal with one of the endemic realities of advertising life - moonlighting.

St Luke’s has set up a subsidiary to deal with one of the endemic

realities of advertising life - moonlighting.



The new entity, called Lucky Pigs, will be used to foster rather than

ignore the practice of staff working on ‘spare-time’ projects, which

they take on either out of interest or to support low-paying or non-

paying causes.



David Abraham, the marketing director at the agency, explained: ‘These

labours of love are always going on in agencies, and what we are saying

is: ‘Don’t be afraid of them, don’t hide them. Let’s manage them so we

don’t do too many too often.’’



Abraham added that he expected around one project a quarter to be

handled by the subsidiary. ‘Lucky Pigs is there to have fun,’ he said.



The concept, which will provide support but not much money for such

work, grew out of a shareholder meeting. All staff at St Luke’s are

shareholders in the agency, and the request came for at least some

facilities for staff to ‘do their own thing’.



Lucky Pig’s first project is a 30-second film for G-Spot, the electronic

lifestyle magazine. The ad was written and art directed by Colin

Lamberton and Seyoan Vela in their spare time, and directed by James

Wood of St Luke’s and his friend, Adam Parry.



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