NEWS: St Luke’s poaches account chief from APL

St Luke’s has begun raising staff levels in the wake of this year’s new- business wins by luring away the head of Ammirati Puris Lintas’s prestigious Peperami account, Ben Bilboul.

St Luke’s has begun raising staff levels in the wake of this year’s new-

business wins by luring away the head of Ammirati Puris Lintas’s

prestigious Peperami account, Ben Bilboul.



Bilboul has been with Lintas since 1991 when he joined as an account

management trainee. Since then, he has moved through the ranks, cutting

his teeth on accounts such as Elida Gibbs, Diet Coke and London Buses.



More recently, Bilboul has worked on Ragu pasta sauce, the successful

Peperami ‘It’s a bit of an animal’ campaign and has been involved in

product development for Unilever’s subsidiary, Van den Bergh Foods. He

joins St Luke’s to head its Ikea team on 13 May.



Charlotte Zamboni, the head of client services at St Luke’s, explained

that the agency was particularly attracted by Bilboul’s team leadership

qualities. She added that since St Luke’s was a co-operative, staff

thought long and hard before taking on anyone new: ‘Given the fact that

all employees at St Luke’s become shareholders after one year we have a

responsibility to the company and to new recruits to ensure that the

‘marriage’ works. Ben has the kind of talent that will help us achieve

our long-term objectives as a company.’



Bilboul said he was drawn to St Luke’s because it was ‘less to do with

corner offices and more to do with the satisfaction of realising your

potential’.



Since the beginning of the year, St Luke’s has picked up pounds 11

million in new accounts, including Ikea, Rock the Vote and Eurostar

(Campaign, last week).



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