NEWS: St Luke’s produces monarchy poll ads for World in Action

Granada TV’s World in Action programme has asked St Luke’s to create advertising campaigns for a mock referendum on the monarchy.

Granada TV’s World in Action programme has asked St Luke’s to create

advertising campaigns for a mock referendum on the monarchy.



In a programme scheduled to be shown on 15 April, World in Action

explores the possibility that, at some future date, a referendum may be

held on the monarchy.



St Luke’s was asked to prepare two 60-second ads - one for each side of

the question - and the research company, Mori, was recruited to conduct

a poll on whether a referendum on the monarchy would be a popular move.



World in Action believes that the results of the poll are ‘startling’,

but the team was keeping tight wraps on the results as Campaign went to

press.



In the first ad, we follow a man through the polling process and as his

pen is poised over the ballot paper, a voiceover says: ‘Before you tick

the box, are you 100 per cent sure?’



The anti-monarchy spot features a woman who is the same age as the

Queen. At first we think she is for the monarchy, but as she talks, we

see that she has accepted the need for change. ‘If she [the Queen] had

thought that there was anyone in her family who could replace her, she

would have retired years ago,’ the woman says.



The films were written by Martin Jones, Seyoan Vela and Colin Lamberton,

and directed by Chris Malone of Granada Television.



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