NEWS: Standard puts City section on Internet to extend its reach

The Evening Standard has launched its City pages on the Internet, making it available outside London for the first time.

The Evening Standard has launched its City pages on the Internet, making

it available outside London for the first time.



The site, called Business Day Interactive, uses a split-screen approach,

with the actual pages of the paper seen on the right-hand side, while

the stories can be pulled up in plain text on the left.



Advertisers in the printed paper can make their ads interactive by

paying a surcharge. Users of the site can click on the ad in the page

layout on the right to see more information on the left. It will also be

possible to book ads purely for the online version.



The site is a simple extension of the Standard’s subscriber business

network. It will be updated four times a day, in line with the print

version. It will be possible to search the site by company name, and it

will also carry the front, inside front, back and inside back page of

the paper, delivering all the main news and sports stories.



Business Day Interactive has been developed by Associated Electronic

Publishing, the interactive division of Associated Newspapers, which

publishes the Standard.



Gavin Baylis, the former deputy ad director of the Standard and the

general manager of AEP since its launch in January, is also preparing

online projects for the Standard’s sister titles, the Daily Mail and the

Mail on Sunday.



Baylis said: ‘Whatever we do will have a specific logic to it, rather

than being a duplicate of the papers.’



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