Tim Mellors is reassuming creative command of Mellors Reay and Partners
after the surprise departure of his joint creative directors, Gary Betts
and Malcolm Green, for McCann-Erickson.
The pair, who had never run a creative department before joining Mellors
Reay 19 months ago, are to become executive creative directors of
They succeed Jerry Green, who becomes deputy chairman with a brief to
build client relationships and improve the creative product across
McCanns’ European network. Mellors, the Mellors Reay chairman, withdrew
from direct control of the creative department when Green, a copywriter,
and his art director partner, Betts, were hired from BMP DDB in May last
‘I’ve bent over backwards to stay out of the way but it’s difficult to
let someone else have a go,’ Mellors said. ‘Gary and Malcolm have done a
great job and our work has got better. But I think it can only improve
further if I become more hands-on.’
Betts and Green were appointed by Mellors because he believed he was
spreading himself too thinly. But, with the hiring of Paul Richards from
Leagas Shafron Davis as managing director earlier this year, the agency
claims it has a strong enough management line-up to enable Mellors to
return to the creative department.
Betts, 39, and Green, 37, best known for devising the Walkers Crisps’
Gary Lineker campaign, will take charge of 22 teams. They are the latest
in a series of senior hirings by Ben Langdon since he took over the
managing directorship at McCanns four months ago. ‘We want to become a
world-class creative agency,’ Langdon said.
Malcolm Green said: ‘Our decision to go to McCanns wasn’t taken lightly
but, in the end, we couldn’t turn it down.’
Langdon, who has been discussing a major restructuring of the London
agency with McCanns’ worldwide bosses, will reveal details to staff next
They are expected to include changes to planning and direct marketing.