NEWS: Star Mellors duo move to McCann

Tim Mellors is reassuming creative command of Mellors Reay and Partners after the surprise departure of his joint creative directors, Gary Betts and Malcolm Green, for McCann-Erickson.

Tim Mellors is reassuming creative command of Mellors Reay and Partners

after the surprise departure of his joint creative directors, Gary Betts

and Malcolm Green, for McCann-Erickson.



The pair, who had never run a creative department before joining Mellors

Reay 19 months ago, are to become executive creative directors of

McCanns.



They succeed Jerry Green, who becomes deputy chairman with a brief to

build client relationships and improve the creative product across

McCanns’ European network. Mellors, the Mellors Reay chairman, withdrew

from direct control of the creative department when Green, a copywriter,

and his art director partner, Betts, were hired from BMP DDB in May last

year.



‘I’ve bent over backwards to stay out of the way but it’s difficult to

let someone else have a go,’ Mellors said. ‘Gary and Malcolm have done a

great job and our work has got better. But I think it can only improve

further if I become more hands-on.’



Betts and Green were appointed by Mellors because he believed he was

spreading himself too thinly. But, with the hiring of Paul Richards from

Leagas Shafron Davis as managing director earlier this year, the agency

claims it has a strong enough management line-up to enable Mellors to

return to the creative department.



Betts, 39, and Green, 37, best known for devising the Walkers Crisps’

Gary Lineker campaign, will take charge of 22 teams. They are the latest

in a series of senior hirings by Ben Langdon since he took over the

managing directorship at McCanns four months ago. ‘We want to become a

world-class creative agency,’ Langdon said.



Malcolm Green said: ‘Our decision to go to McCanns wasn’t taken lightly

but, in the end, we couldn’t turn it down.’



Langdon, who has been discussing a major restructuring of the London

agency with McCanns’ worldwide bosses, will reveal details to staff next

week.



They are expected to include changes to planning and direct marketing.



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