NEWS: Stars support cinema’s anniversary

Tony Blair and Arthur Smith look set to star alongside Kylie Minogue and Lenny Henry in a new campaign to celebrate 100 years of the cinema which goes to air this Easter.

Tony Blair and Arthur Smith look set to star alongside Kylie Minogue and

Lenny Henry in a new campaign to celebrate 100 years of the cinema which

goes to air this Easter.



The campaign, organised by the All Industry Marketing Committee and

created by Lansdown Conquest, aims to weave famous personalities’

impressions about the cinema into lengthy, ‘documentary- style’

commercials.



Lansdown has already filmed the comedian, Arthur Smith, Jasmann of

Babylon Zoo and Dave Stewart, formerly of the Eurythmics, for the

campaign, as well as the famous directing duo, the Coen Brothers.



The Labour leader, Tony Blair, the actress, Demi Moore, and the

comedian, Lenny Henry, have also provisionally said ‘yes’ to appearing,

as have the bands, Blur and Supergrass, while the footballer, Eric

Cantona, and the singer/actress, Kylie Minogue, have also indicated

their willingness to be interviewed.



Celebrities will be asked how the big screen has affected their lives.

The first film they ever saw, for example; whether any has ever changed

their lives; and even their experiences in the back row.



Simon Frank, the creative director of Lansdown, who conceived the idea,

said support for the campaign had been overwhelming: ‘Everyone has

expressed an interest in helping. We are interested in shared personal

experiences and insights, not your average famous personality fronting

up a campaign.’



Around pounds 500,000 has been earmarked for the push by AIM, which is a

committee drawn from every area of the cinema industry in Britain.

Celebrations will culminate on 2 June with a national day on which all

cinema tickets will cost only pounds 1.



A cinema commercial will break on 5 April, using donated air time worth

pounds 1.5 million. Lansdown and AIM are also negotiating with

terrestrial and cable stations for a shorter version to go on

television.



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