NEWS: Sunday Business set to renew media hunt

Sunday Business, the broadsheet newspaper being launched next month by the founder and editor, Tom Rubython, is understood to be looking again for a media specialist to handle its launch campaign, just six weeks after handing the business to the Arc Group.

Sunday Business, the broadsheet newspaper being launched next month by

the founder and editor, Tom Rubython, is understood to be looking again

for a media specialist to handle its launch campaign, just six weeks

after handing the business to the Arc Group.



Sources say that Sunday Business has asked a media consultant to

approach a number of media buyers about its claimed pounds 4 million

account. The newspaper is to launch on 21 April.



The media rethink follows the decision by the Telegraph Group to hand

its pounds 8 million media account to Arc’s media dependant, the Media

Factor, earlier this month (Campaign 15 March).



At the time, the Media Factor denied any conflict because it said that

Sunday Business’ media would be handled by the Arc Group, not the Media

Factor. However, both newspapers are thought to have been sceptical

about the arrangement.



Phil Lawlor, the marketing director at Sunday Business, denied that the

paper’s media buying account was again up for grabs, but a number of

agencies are understood to have been approached to pitch for the

business.



With the paper now set to launch within a month, ads through Arc are

expected to break within two weeks. The paper goes on sale with a target

circulation of 150,000 and a cover price of 85p.



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