NEWS: Sunday Express in agency review after arrival of new chief

The Sunday Express has kicked off a review of its creative advertising account as its new editor, Sue Douglas, continues her attempt to revitalise the ailing tabloid.

The Sunday Express has kicked off a review of its creative advertising

account as its new editor, Sue Douglas, continues her attempt to

revitalise the ailing tabloid.



Douglas and Ian Birrell, her deputy editor, have been trawling agencies

and are close to drawing up a shortlist.



Agencies thought to be on the list include Howell Henry Chaldecott Lury,

Abbott Mead Vickers BBDO and Lowe Howard-Spink. D’Arcy Masius Benton and

Bowles, which handles the Daily Express’s creative account, is also

tipped to be a shortlisted candidate.



The account has been handled by Leo Burnett for the past two years, but

it is not clear whether the agency will be asked to repitch.



Douglas admitted she was conducting a review of the account but refused

to give any further details. Nick Brien, Burnetts’ managing director,

commented: ‘Since Sue Douglas has come in, she has been reviewing

everything and that includes agency relationships. It was expected and

it has happened.’



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