NEWS: Talks with agencies suggest GUS media review in the offing

Great Universal Stores is understood to be talking to a number of agencies about a rethink of its entire pounds 30 million media account.

Great Universal Stores is understood to be talking to a number of

agencies about a rethink of its entire pounds 30 million media account.



At least three agencies are believed to have held preliminary

discussions with the client over the past few weeks.



Separately, GUS has appointed the Cheshire-based media agency, Media

Ability, to its roster to work alongside Zenith Media, which handles

many of GUS’s brands, and apparently be responisble for short-term

buying.



Mel Ives, group sales manager at Mirror Group Newspapers, said: ‘We were

informed that it has appointed Media Ability. However, as far as we’re

concerned, our contracted business is with Zenith, or with GUS direct.’



One magazine source said Media Ability generally buys ‘distress’ space

for smallish clients. ‘It’s something of a puzzle to me why GUS has

appointed it,’ he said.



GUS brands include Family Album, Choice and Kays.



GUS refused to comment.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).