Team Saatchi has won pounds 1.5 million of business from the specialist
book publisher, Parragon Publishing.
The agency triumphed in a three-way pitch for the Bristol-based
publisher’s first national ad campaign, which will include commercials
for titles such as Superstars of the Premier League.
Parragon claims to be the most successful specialist promotional
publisher in the UK, with titles covering areas including gardening,
cookery and sport. To date, its products have been sold through
supermarkets such as Tesco.
According to Team Saatchi’s chief executive, Mike Parker, the agency has
been charged with helping to expand the company’s sales channels into
traditional high-street book retailers such as W. H. Smith.
Parragon expects pounds 58 million sales this year, equivalent to
selling about 30 million books in the UK. Its most popular series sell
about 1.7 million copies a year.
Guy Parr, the managing director of Parragon, said: ‘Our market strategy
of publishing quality titles at low prices has made us one of the
fastest growing publishers in the country. Team Saatchi came up with a
strong creative idea that will project our position in the marketplace.’
Zenith Media’s sister operation, Equinox Communications, has scooped the
media planning and buying. The national TV advertising will be taken
through the line with magazine inserts and in-store support.