Thistle Hotels has kicked off a review of its advertising account as it
gears up for a stock-market flotation later this year. The task will
include corporate and flotation advertising with budgets tipped to reach
pounds 5 million.
The company, which operates almost 100 Thistle and Mount Charlotte
hotels across the UK, is holding pitches this Friday between WCRS, J.
Walter Thompson and Saatchi and Saatchi. A decision is expected within
the next two weeks.
Sue Whitehead, Thistle’s marketing director, said: ‘We were going to run
a brand-building campaign at the end of this year. But now, because of
the possible flotation in the autumn, we can’t look at the brand in
isolation. We have therefore given the agencies a reasonably open
Whitehead said WCRS, JWT and Saatchis were chosen because of their
experience of flotation campaigns.
Thistle’s agency of record, the Leith Agency, will be considered in the
review, although it will not formally pitch. Whitehead explained: ‘The
Leith still has proposals on the table from work prepared two years
A fifth agency, HDM Link, which has created some advertising for Thistle
in the US, will also be considered.