NEWS: Three shops do battle over Lancaster Group

Lancaster Group, the upmarket skincare, cosmetics and fragrance company, is talking to three agencies about a multi-million pound global advertising campaign to star Isabella Rossellini, its spokeswoman and vice-president of marketing.

Lancaster Group, the upmarket skincare, cosmetics and fragrance company,

is talking to three agencies about a multi-million pound global

advertising campaign to star Isabella Rossellini, its spokeswoman and

vice-president of marketing.



Pitches will take place next week between Leagas Delaney in the UK,

Select in Germany and TBWA Chiat/Day in the US. The pitch is being led

by Lancaster’s worldwide marketing director, Mylena Pierremont, who is

based in Paris.



The three agencies have been asked to advise the company on the launch

of a new product range that has been developed by Rossellini and the

company’s creative team.



The product is currently without a name and marketing budgets are

undisclosed.



Lancaster, a division of Benckiser, is a major force in Europe,

particularly in the key markets of Germany, Italy, Spain and France. It

is set to increase its presence in the UK, where it is known mainly for

suncare products, in the next year.



The rival upmarket cos-metics company, Lancome, dropped Rossellini, who

had been its ‘face’ for eight years, in February 1995.



At the age of 40, the company considered her to be too old to front its

beauty products. Rossellini quickly signed up with Lancaster, where she

became vice-president of marketing.



Rossellini is not the ‘face’ of Lancaster as she was at Lancome. She was

brought in to work with Lancaster’s creative team to advise the company

on its brand image and work on specific new product developments.



Lancome has since replaced Rossellini with the younger actress, Juliette

Binoche.



In the UK, Lancaster’s media is handled by BMP DDB, which won the pounds

2-3 million planning and buying business last month (Campaign, 7 June).



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