The Just Juice Company, which makes Ocean Spray cranberry juice, is
reviewing its pounds 1 million media account, currently with the Media
Shop, and is planning to more than double its budget.
Three agencies have lined up to pitch for the business - 20/20 Media,
BBJ Media Services and the incumbent. Briefs are due to go out within
The client is believed to be planning to pump up its spend to pounds 2.5
million and return the brand to TV.
The creative account has been handled by DFSD Bozell, now Delaney
Fletcher Bozell, since July 1994.
Ocean Spray was introduced into the UK in 1985 following its success in
the US adult drinks market. In 1992, the Pepsi-Cola Company’s bottling
division began distributing the product.
Ginny Knox, the marketing director of Just Juice, was unavailable for