NEWS: Three shops vie for UK push for breast cancer fund raiser

Breakthrough, the breast cancer charity, has shortlisted three agencies to pitch for a UK launch next spring, with the aim of raising funds for treatment, research and education.

Breakthrough, the breast cancer charity, has shortlisted three agencies

to pitch for a UK launch next spring, with the aim of raising funds

for treatment, research and education.



Bartle Bogle Hegarty, the Gotham Group and M&C Saatchi are competing for

the right to create a major advertising and PR campaign which will

feature a host of supermodels, following on from the success of similar

campaigns in the US and Brazil.



Teresa Dauncey, a director speaking on behalf of the charity, said: ‘We

want to keep up the impetus which is already driving fundraising for

Breakthrough in other countries.’



In the US this year, a campaign created by Fashion Designers of America

with the ad agency, Baron and Baron, used top supermodels such as Cindy

Crawford and Christy Turlington to promote the charity.



UK supermodels, likely to include Kate Moss and Naomi Campbell, are

being lined up for a high-profile campaign to coincide with the launch

of British Fashion Week next March.



Estee Lauder, the cosmetics giant, gave out half a million pink

‘awareness’ ribbons in department stores across Britain in October,

which was breast cancer awareness month.



Breakthrough has not had an ad agency in the UK since Miller and Leeves,

part of BDDP, was appointed to raise funds for a specific project more

than five years ago.



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