NEWS: TMBG bags youth-vote task

The Media Business Group has picked up the pounds 1 million media planning and buying for the charity account, Rock the Vote.

The Media Business Group has picked up the pounds 1 million media

planning and buying for the charity account, Rock the Vote.



The agency snatched the business for the high-profile music industry

initiative, which aims to encourage young people to vote, after beating

off competition from Pattison Horswell Durden.



Details of TMBG’s role have not been finalised, but it is understood it

will initially act in a consultative role and help raise funds through

tie-ups with media owners, such as London Underground.



News of the media appointment comes more than a month after St Luke’s

hooked the creative account (Campaign, 8 March).



A campaign will roll out in October with TV, radio and press ads

carrying the message, ‘Use your vote’.



A variety of celebrities have pledged their support for the cause and

the drive has already kicked off with the launch of the Comedy Store

tour, featuring artists such as Eddie Izzard and Jo Brand.



Steve Allan, TMBG’s managing director, was unavailable for comment.



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