The Media Business Group has picked up the pounds 1 million media
planning and buying for the charity account, Rock the Vote.
The agency snatched the business for the high-profile music industry
initiative, which aims to encourage young people to vote, after beating
off competition from Pattison Horswell Durden.
Details of TMBG’s role have not been finalised, but it is understood it
will initially act in a consultative role and help raise funds through
tie-ups with media owners, such as London Underground.
News of the media appointment comes more than a month after St Luke’s
hooked the creative account (Campaign, 8 March).
A campaign will roll out in October with TV, radio and press ads
carrying the message, ‘Use your vote’.
A variety of celebrities have pledged their support for the cause and
the drive has already kicked off with the launch of the Comedy Store
tour, featuring artists such as Eddie Izzard and Jo Brand.
Steve Allan, TMBG’s managing director, was unavailable for comment.