The Sci-Fi Channel, the specialist satellite TV station, has awarded its
media consultancy, planning and buying to TMD Carat as it prepares for a
new advertising push.
TMD picked up the account, which is said to be worth around pounds 1.5
million over the coming year, without a pitch. The business was
originally handled by Mediastar when the channel launched in the UK in
Mediastar is understood to have been invited to repitch for the
business, but instead decided to resign it.
Glenna Patton, the marketing director of the Sci-Fi Channel, said that
the station had been looking for ‘a solid partnership with an agency
which could work with us to continue to raise the profile of the brand’.
Mark Craze, the managing director of TMD, added that the win was a
testament to his company’s experience in the TV sector. TMD already
works with the cable operator, Cabletel, and Channel 5.
The Sci-Fi Channel is a joint venture between Universal and Paramount
Studios and its forthcoming ad strategy will focus on key programming
strands. Programmes for the autumn schedule include Steven Spielberg’s
Amazing Stories and the Incredible Hulk.