NEWS: Tony Banks to seek Govt ad controls in wake of ‘Harry’ row

The Labour MP who launched a House of Commons protest about Safeway’s ‘Harry and Molly’ ads is to seek curbs on the use of children in TV commercials.

The Labour MP who launched a House of Commons protest about Safeway’s

‘Harry and Molly’ ads is to seek curbs on the use of children in TV

commercials.



Tony Banks plans to table an amendment to the Broadcasting Bill, now

going through Parliament, aimed at tightening up the Independent

Television Commission’s code of practice.



Banks said: ‘I will try to find a suitable amendment that would tighten

the rules on the use of children in advertising. I will certainly give

it a shot.’



He hopes his proposed amendment will be debated when the bill reaches

its expected report stage in the Commons next month.



The left-wing MP has been encouraged by the cross-party support he has

received for his Commons motion deploring the Bates Dorland ads

(Campaign, 24 May). The motion has now been signed by 23 Labour MPs, as

well as the Conservative backbencher, Harry Greenway, and the Ulster

Unionist MP, the Reverend Martin Smyth.



Greenway said: ‘This is an abuse of children and is unacceptable. It

could be the thin end of a very nasty wedge.’



The supermarket chain has rejected Banks’ criticisms.