NEWS: Top CDP pair set to rejoin Simons

Tony Malcolm and Guy Moore have quit Collett Dickenson Pearce to return to Simons Palmer Clemmow Johnson, where they will head up the high- profile Nike and Sony creative accounts.

Tony Malcolm and Guy Moore have quit Collett Dickenson Pearce to return

to Simons Palmer Clemmow Johnson, where they will head up the high-

profile Nike and Sony creative accounts.



The pair will work as joint creative directors alongside Andy McKay and

Paul Hodgkinson.



The agency is restructuring around the arrival of Moore and Malcolm with

a ‘double diamond’ system of account management. Each client will be

assigned a team of creative directors, two group account directors and a

planner. Briefs will go out to the agency’s four creative teams.



Paul Simons, the chairman of Simons Palmer, said: ‘We have a lot of

demanding creative business and we work best operating with tight teams

of people. In pitches, we work almost as a hit squad and we want to

sustain that culture across all our work.’



Accounts will be split between the two teams, with McKay and Hodgkinson,

who claimed they were given first choice, taking on the Golden Eagle

British Gas card launch and IDV.



Moore and Malcolm said: ‘From the doorman to the chairman, every single

person at Simons Palmer cares about great ads here. We are proud of what

we’ve done at CDP, but at Simons Palmer, the philosophy and principles

are all about breaking new ground and going the whole hog to push

advertising forward.’



Carl Johnson, Simons Palmer’s chief executive, said: ‘It was time to

make a further investment in the creative power of the agency.’



As their first assignment for Simons Palmer, Moore and Malcolm will

spend a week in Portland, Oregon, with the Nike client, and its US

agency, Wieden and Kennedy.



Malcolm and Moore left Simons Palmer to become creative directors of CDP

18 months ago. Since then they have won two Cannes golds, two Campaign

poster silvers and had four ads chosen for the D&AD annual.



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