NEWS: Top directors offer services for Big Issue push with GGT

The Big Issue is returning to cinema screens this autumn with two new films by the directors, Graham Fink and Chris Palmer.

The Big Issue is returning to cinema screens this autumn with two new

films by the directors, Graham Fink and Chris Palmer.



Fink, who is a director at the Paul Weiland Film Company, and Palmer,

who has his own production company, Gorgeous Enterprises, have both

donated their services free for a campaign through the Big Issue’s

agency, GGT.



Fink’s 60-second commercial, ‘cake’, features a Mrs Edith Drysdale, who

is just making her 232nd sponge cake for the Young Farmers’ Association

of Little Snoring when she has the sudden urge to go to London. Or, as

the ad puts it: ‘She looked at the future and saw...Angelica.’



The grey-haired old lady is then seen driving to the capital in her

Morris Minor and, intercut with flashes of London scenes, is shown

buying a copy of the Big Issue and soaking up the atmosphere. ‘Never

again,’ the voiceover says, ‘will she make a jam sponge.’



Palmer’s film, the 70-second ‘taxi’, features a mini-cab driver. It is

shot in a verite style and deals with the cabbie’s disillusionment with

life as he drives through London on the night shift, picking up

‘psychos, villains, junkies and drunks’.



‘Lost your love for the city?’ enquires the endline. The commercial then

goes on to offer the Big Issue as an antidote to disenchantment.



Both ads were art directed by Christine Jones and written by Jonathan

Budds.



They will be screened later this month, backed by radio commercials that

will continue the Big Issue’s theme of using celebrities to explain why

they read the weekly paper - which is sold by the homeless.



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