NEWS: Top NatMags editor quits for major role on IPC ‘home’ titles

Sally O’Sullivan, editor-in-chief of the National Magazine Company’s Good Housekeeping magazine, has jumped ship to IPC Magazines.

Sally O’Sullivan, editor-in-chief of the National Magazine Company’s

Good Housekeeping magazine, has jumped ship to IPC Magazines.



NatMags has appointed House Beautiful’s founding editor, Pat Roberts

Cairns, to fill her role.



O’Sullivan takes up the reins as editor-in-chief of IPC’s Ideal Home and

Homes and Ideas. Her appointment follows the retirement at the end of

December of Terence Whelan, Ideal Home’s editor since 1977.



O’Sullivan has had a distinguished career at NatMags. Under her

editorship, sales of Good Housekeeping increased from 360,000 in 1991 to

502,000 for the January-June ABC period this year.



She was previously the editor of Harpers and Queen.



Roberts Cairns was most recently editor of Tesco Clubcard Magazine,

which has the largest controlled circulation of any UK consumer title.



Priscilla Rogan, press buying director at WCRS, said: ‘O’Sullivan has

done some brilliant work at NatMags. Homes and Ideas has always been a

little me-too, so it’s good IPC will have someone more high-profile over

there. Good Housekeeping is a different ball game. It won’t grow much

more, so if Roberts Cairns only maintains that she’ll just be treading

water.’



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