NEWS: Top publishers set for fight over glossy travel launch plans

Conde Nast and the National Magazine Company are squaring up to each other for command of the travel magazine market, with both companies promising new launches in the field.

Conde Nast and the National Magazine Company are squaring up to each

other for command of the travel magazine market, with both companies

promising new launches in the field.



Conde Nast is to launch its successful American magazine, Traveler, into

the UK market in September 1997.



The British edition will be an entirely separate publication, with a

full editorial staff based in London writing about travel from a British

and European perspective. Deborah Gresty, currently the publishing

director of House and Garden, will take over as the publishing director

of the new title.



Nicholas Coleridge, the managing director of Conde Nast, said: ‘We feel

no fear about entering a marketplace that doesn’t exist. The BBC’s

Holiday title [which closed] was too downmarket. The travel industry is

exploding in Britain now. This is the right magazine at the right time.’



NatMags’ entrant into the market will be a spin-off from the Harpers and

Queen brand. The magazine, which has the working title Harpers Abroad,

is currently in research and is expected to launch next spring.



Conde Nast also confirmed that GQ Active, its men’s health and sport

magazine, will become a monthly from April next year.



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