Handelsblatt, Germany’s equivalent of the Financial Times, is to launch
an English-language online news service for businessmen across the world
with advertising by Travis Sennett Sully Ross.
The Dusseldorf-based business daily is reported to be spending more than
pounds 1 million to launch the service at the beginning of next month.
Travis Sennett saw off challenges from four London agencies to win the
task, with advertising under the theme, ‘Every aspect of German business
The slogan will run across all the promotional work, which includes
satellite television, international business titles and direct mail.
The online facility will launch in Europe and the US before rolling out
to more than 30 countries. Media will be bought from London by Dentsu,
Travis Sennett’s Japanese parent.
Handelsblatt will run a five-days-a-week English language summary of its
German edition targeted at chief executives and senior managers of
Peter Travis, the agency’s managing director, said: ‘Germany’s economy
is Europe’s strongest and it’s increasingly important that international
companies understand it.’
Raymond Johnson Ohla, Handelsblatt’s managing director, cited Travis
Sennett’s experience in handling CNN International and direct response
clients such as Dell computers as major factors in the decision to