NEWS: Trio quits Faulds as the Union start-up officially launches

The Scottish advertising scene formally spawned another strong player this week with the launch of the Union, the Faulds Advertising breakaway (Campaign, last week).

The Scottish advertising scene formally spawned another strong player

this week with the launch of the Union, the Faulds Advertising breakaway

(Campaign, last week).



Faulds announced the official resignations of Ian McAteer, its client

services director, and Simon Scott and Andrew Lindsay, its joint

creative directors, early this week. The trio will join up with at least

two other staff, as yet unnamed, to form the new agency.



Overseeing the operation will be Lord Grey of Contin, the Minister of

State at the Scottish Office, who has been drafted in as non-executive

chairman to counsel the Union and to help to get the business off the

ground.



The three defectors have agreed to stay on at Faulds for long enough to

hand over to their successors, but they are keen to get started with the

new venture as soon as possible.



McAteer insisted that the business plan is not based on taking clients

from Faulds, and outlined some of the new agency’s philosophies, which

include setting up alliances with suppliers such as Tomato and Helen

Langridge Associates.



McAteer said: ‘The rigid rules about full-service agencies are breaking

down. We will broaden our creative product by using design houses and

looking to other sources, such as painters and poets.’



The three founding members of the Union have a wide range of experience

between them. Scott worked at Hall Advertising, but has also been a

roadie for the late avant-garde rock musician, Frank Zappa, and a male

model in Italy. Lindsay has also worked at Hall, and did a spell at

McCann-Erickson in Australia, while McAteer was a barrister before

switching to advertising with a job at Saatchi and Saatchi.



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