NEWS: UFO arrives in debut Maher Bird beer spot

Maher Bird Associates airs its first work for Brains SA next week in an unusual TV campaign promoting the Welsh bitter as ‘a frighteningly good pint’.

Maher Bird Associates airs its first work for Brains SA next week in an

unusual TV campaign promoting the Welsh bitter as ‘a frighteningly good

pint’.



The agency, which won the pounds 2 million account last July, has

avoided any mention of the brand’s heritage and chosen instead to

exploit its unusual name.



The commercial recreates an alien landing in the style of a 50s B-movie.

It is set in an idyllic country village, on a warm summer’s evening. The

peaceful scenario is then interrupted when an alien spaceship lands in

the village.



People run away screaming, except for two middle-aged men who approach

the aliens as they disembark from their craft, saying ‘We come in

peace’. Surprisingly, the green monsters reply, ‘We’ve come to drink

your Brains’, which sends them running for their lives.



The first commercial breaks in Wales next week.



The ad was written by Steve Deput, a joint creative director at the

agency, and directed by Lloyd Stanton through AVA films. Media is

through John Ayling and Associates.



Stephen Maher, managing director of Maher Bird, said: ‘There are so many

well-trodden paths in beer advertising. Instead of getting boorish about

Brains’ authentic credentials, we chose to appeal to the average pub

goer, who cares about what they drink.’



Brains plans to roll out its premium cask ale nationally. The campaign

will spread across the country from May.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).